Advertiser Suite
Insights, research, and perspectives designed to help advertisers navigate streaming, reach audiences, and drive measurable outcomes.
Blog
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FreeWheel’s AI Approach: Built to Build On
FreeWheel blends proven AI with tools for custom innovation. Click here to see how we’re powering smarter streaming campaigns.
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Video
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An Introduction to Buyer Cloud
To see Buyer Cloud in action, check out this video and learn how it helps marketers buy with confidence across today's fragmented media landscape.
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Blog
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The Case for Premium Signals and Why They Might Be Programmatic’s Secret Weapon
Boost your programmatic strategy with premium signals. Discover how they drive attention and value to campaigns. Explore the insights and dive deeper here.
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Report
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Redefining Premium TV: Unlocking Smarter Buys with FAST
As FAST grows, advertisers gain a powerful way to reach valuable viewers through identity-based targeting, live content, and programmatic buying.
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Blog
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Programmatic Advertising’s Next Chapter: Growth, Access, and Intelligence in Premium Video
Explore how programmatic advertising is evolving with smarter targeting, broader access, and premium video growth across platforms.
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Blog
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Buyer Cloud: Not Just Another DSP
Discover Buyer Cloud, the next evolution of our buy-side platform, formerly Beeswax DSP, designed to empower advertisers with greater control and scale.
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Report
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FreeWheel Video Marketplace Report: 1H 2025
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
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Case Studies
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How a Leading Retailer Reached Millions of Unique Households Through CTV Advertising
Learn how a leading U.S. retailer expanded its reach to millions via CTV advertising by leveraging FreeWheel’s advanced data insights.
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Blog
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From Relevance to Results: The Power of Contextual Alignment
Contextual advertising – where the creative elements of an ad are matched to program content – is emerging as a valuable tool to increase ad effectiveness. See how contextual alignment powers stronger ads and brand recall.
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Report
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FreeWheel Viewer Experience Lab: Maximizing Brand Recall Through Contextual Alignment
The FreeWheel Viewer Experience Lab’s latest report dives into the impact of contextually aligning program content and ad content on the viewer’s memory for brands and offers considerations for how advertisers and publishers can capitalize on the benefits of contextual alignment.
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Blog
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How Agencies and Brands Can Benefit from a Custom Bidder
Beeswax's BaaS model allows advertisers or companies to pick their own supply source, white-label the DSP platform, and use their company branding – to truly make it their own.
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Blog
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Why Ghost Bidding Isn’t as Spooky as It Sounds
Ghost bidding is a modern approach for programmatic traders to optimize ad campaigns and maximize budgets in streaming environments.
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Case Studies
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Streaming Platform Leverages Beeswax for Scalable User Acquisition
By implementing the CPA bidding strategy on the Beeswax DSP, the streaming platform was able to efficiently scale its in-app display campaign and optimize ad delivery.
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Case Studies
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Monde Media Increases Audience Expansion with Beeswax
Learn how Monde Media’s partnership with FreeWheel helped reduce costs, increase efficiency, and expand reach.
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Blog
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TV Performance Marketing: How Beeswax Sets Buyers Up for Success
With its Performance Suite, Beeswax, FreeWheel's award-winning video buying platform, provides all the tools and features necessary for buyers to achieve performance results in streaming tailored to their unique goals.
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Blog
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Unlocking Campaign Success with “Delivery Modifiers”
Learn more about Beeswax's Delivery Modifiers, a tool that allows buyers to express budget allocation weights against different sets of inventories.
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Report
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Measuring Incrementality in Digital Media
In this white paper, learn about the challenges of measuring incrementality of ads and get tips and techniques for overcoming them.
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Report
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Understanding the Identity Landscape
Download our white paper, “The Future of Digital Identity,” to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.
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