Background on Monde Media
Monde Media is a media planning company, specializing in traditional and new media outlets. Monde Media works with advertisers to maximize ROI using all forms of electronic media to connect advertisers to target audiences.
“We chose Beeswax because of the power, control, and transparency it provided us. The Beeswax DSP enabled us to broaden our targeting capabilities to reach niche audiences we never thought were feasible.”
Michele Minchew
President, Monde Media
The Challenge
In an ever-evolving digital landscape that is rapidly transitioning towards VOD and OTT platforms, Monde Media recognized the pressing need for a strategic programmatic partner. With the aim of efficiently reaching the right audiences, Monde Media sought a partner that could expertly navigate the complexities of CTV inventory and deliver compelling display ads, all while ensuring a highly competitive price point.
The Results
Monde Media leveraged the Beeswax DSP to reach cord-cutting audiences. This enhanced targeting capabilities by 13% while simultaneously lowering costs 33% per thousand impressions. Monde Media credits FreeWheel with helping reduce costs, increase efficiency, and expand reach.