Insights
Read about the latest insights, trends, and resources in TV and premium video advertising.
AI in TV Advertising: The Buyer, Seller, and Viewer Perspectives
Explore how media buyers, sellers, and viewers perceive AI’s growing role in TV advertising and what their perspectives reveal about the future of AI adoption.
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Blog
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Precision, Scale, and Performance: Programmatic Streaming TV in the 2026 Midterms
With the 2026 midterms approaching, learn why TV remains the most powerful way to reach voters and how streaming expands campaign reach even more.
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Video
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A Decade of Innovation and Partnership: TF1 and FreeWheel on the Future of Premium Video
Sylvia Tassan Toffola, Managing Director of TF1 PUB, and Thomas Bremond, Managing Director, International at Comcast Advertising, reflect on a decade of partnership between TF1 and FreeWheel.
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Video
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How AI, Performance and Global Coordination Are Reshaping Premium Video
Emmanuel Josserand, Director of Insights at FreeWheel, and egta's Director General, Katty Roberfroid, explore what's next for premium TV in a candid conversation recorded at FreeWheel Beach at Cannes Lions 2026.
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Blog
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What Sellers Want from AI
As AI adoption grows, an important question emerges: What tools do media sellers actually need and how should AI fit into the way their businesses operate?
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Blog
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Partner Spotlight:
Partner Spotlight:
Q&A with Channel 4
As fragmentation grows and expectations rise, Greg Endean speaks with Alex Wright on how Channel 4 and FreeWheel Buyer Cloud are unlocking smarter, more flexible access to premium video.
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Blog
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Programmatic Linear TV Drives Measurable Outcomes for dentsu
See how dentsu leveraged programmatic linear TV to drive smarter targeting, unified campaigns, and stronger cross-channel performance.
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Blog
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Partner Spotlight: Q&A with Swivel
Read FreeWheel's conversation with Frans Vermeulen at Swivel on how the integration helps publishers tap into AI-powered tools to automate and optimize operations.
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Blog
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Moving the Industry Forward:
Moving the Industry Forward:
Three Trends Connecting Buyers and Sellers
Streaming has solidified its position at the center of premium video and advertising. In the latest Video Marketplace report, explore 3 things currently transforming the streaming ecosystem that connects buyers, sellers, and everything in between.
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Video
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FreeWheel Curation Hub
See how FreeWheel's Curation Hub helps you shape premium inventory, activate first-party IDs, and enforce rules to maximize curated supply value.
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Blog
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Not All Curation Is Equal:
Not All Curation Is Equal:
Key Questions European Buyers Should Be Asking
Not all curation solutions deliver equal value. Learn key questions European buyers must ask to ensure transparent access efficient supply paths and premium streaming inventory across fragmented markets today.
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Blog
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Partner Spotlight: Q&A with DanAds
Explore how DanAds’ integration with FreeWheel empowers global publishers to grow revenue, protect pricing, and scale without added complexity.
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Case Studies
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Increasing Revenue with Enriched Bid Signals
Learn how FreeWheel Streaming Hub helps CTV publishers increase demand, improve fill rates, and drive higher revenue with Universal ID enrichment.
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Blog
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Partner Spotlight: Q&A with Watching That
Learn how FreeWheel’s integration with Watching That helps publishers test, scale, and adopt new capabilities while maintaining premium TV standards.
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Blog
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Why Supply-Side Curation Belongs at the Ad Server
Learn why executing supply‑side curation at the ad server improves accuracy, efficiency, and outcomes for programmatic advertisers.
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Blog
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Creating Better Streaming Ad Experiences: Why Viewer-Centric Approaches Matter More Than Ever
As streaming dominates TV viewing across Europe, see why viewer‑centric ad experiences in AVOD are key to driving engagement, retention, and long‑term growth.
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Video
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FreeWheel Streaming Hub: Simplify Streaming. Maximize Monetization.
Discover how FreeWheel Streaming Hub powers smarter streaming monetization with transparent controls, richer signals, and access to premium demand.
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Video
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How DPG Media used FreeWheel's Streaming Hub to maximise yield
Find out how DPG Media used FreeWheel’s Optimized Yield to unlock higher revenue potential and reduce manual workload
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Blog
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Why the Voice of the Viewer Matters
Discover why the voice of the viewer matters in streaming TV advertising and what U.S. audiences expect from ad-supported viewing experiences.
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