As audiences fragment across linear and streaming, advertisers need more efficient ways to extend reach without adding complexity. Programmatic linear TV helps bridge the gap — combining the scale of traditional TV with the flexibility and precision of programmatic buying.
See how dentsu partnered with Comcast Advertising and FreeWheel to incorporate programmatic linear TV into its media strategy through FreeWheel Buyer Cloud, delivering measurable cross-channel outcomes:
- +20% incremental household reach when added to streaming campaigns
- 35% of households reached were incremental to existing linear TV campaigns
- 99% de-duplicated reach between streaming and programmatic linear TV
Watch the video to learn how programmatic linear TV helps advertisers unify workflows, expand reach, and drive more effective TV campaigns.
heck out this complementary blog here.
