Live sports offer advertisers something increasingly rare: Large, highly engaged audiences sharing the same moment. But a poor stream or disruptive ad experience can frustrate fans and impact their perception of a brand.
For advertisers, it’s increasingly important that reaching audiences does not come at the expense of delivering a positive viewer experience.
This latest report looks to identify what advertising approaches create the best sports viewing experiences, exploring how publishers, advertisers, and technology partners can protect the game, keep viewers connected, and make advertising fit the moment.
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