Viewer Experience Lab


Read about the latest insights, trends, and resources from the FreeWheel Viewer Experience Lab.


Report

FreeWheel Viewer Experience Lab: Designing a Better Ad Pod

This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.

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Report

The Delicate Art of Balancing Ad Load: Why Quality Is Still King for Media Companies

FreeWheel's report The Delicate Balance of Ad-Load explores aggregated advertising data collected through the FreeWheel platform.

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Report

The State of TV Advertising Viewer Experience

FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define - and approach - this important issue.

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