How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals.
This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.
FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define - and approach - this important issue.
