FreeWheel Viewer Experience Lab: Improving the Quality of Ad Experiences

As part of our commitment to improving ad experiences, the Viewer Experience Lab has partnered with MediaScience to produce the latest report on how ad experience quality impacts viewer experience. The report explores what factors contribute to a low-quality ad experience and how content owners can improve the experience for viewers in order to provide brands with the best results.

While the research finds ads themselves don’t necessarily bother viewers, they are bothered by bad ad experiences such as ad latency, unnatural ad breaks, and slate, which can negatively impact brand perception and recall.

This is the third report from the FreeWheel Viewer Experience Lab, an initiative committed to helping the industry understand and provide research and solutions to improve ad environments for viewers across all video platforms.

Download Report