CTV is quickly becoming the centerpiece of modern media strategies as advertisers pursue audiences across streaming environments. And programmatic is driving that momentum. According to the most recent Video Marketplace Report, programmatic ad spend in the U.S. jumped 37% year over year, with 88% of views now occurring via CTV.1
For independent agencies, this shift presents both a tremendous opportunity and a growing challenge.
Often operating with lean teams and limited resources, these agencies have to navigate fragmented workflows, disconnected systems, and manual processes. This slows execution, increases the risk of error and underdelivery, and can sometimes strain client relationships. This disjointed setup makes it harder to tap into CTV’s full potential, especially in fast-paced environments like live streaming, where real-time optimization is critical.
That’s why we built OneStrata Digital and integrated it with FreeWheel DSP: to give agencies a simpler, faster and smarter way to scale CTV.
A Better Foundation: OneStrata Digital, a Single Source of Truth
CTV advertisers need a solution that addresses the operational inefficiencies embedded in the current media landscape. Imagine a platform that unifies campaign planning, buying, reporting, reconciliation, and finance into one streamlined platform, creating a single source of truth for digital media operations.
OneStrata Digital was purpose-built to do just that. With tools to support full-funnel campaign workflows and finance system integration, the app automates repetitive tasks, reduces manual entry, and keeps teams focused on strategy. Instead of working across fragmented systems, agencies can operate with speed, confidence, and accuracy.
And now, they can go even further.
A Seamless Path to Scalable CTV Buying
As teams expand their digital and CTV portfolios, the need for simplified, time-saving solutions grows. Agencies are eager to eliminate inefficiencies and shift focus from troubleshooting to strategic growth. Automation offers a clear competitive edge over these fragmented, manual workflows.
The new integration between OneStrata Digital and FreeWheel DSP streamlines programmatic CTV campaign execution by significantly reducing the need to toggle between platforms or manually replicate data—enabling a more seamless handoff and minimizing friction.
Campaigns created in OneStrata automatically flow into FreeWheel DSP, eliminating manual entry and reducing the risk setup errors. Campaign delivery data moves seamlessly between platforms, enabling faster optimizations and sharper decision-making. Creating more time for strategy, less time on busywork.
This workflow also provides direct access to premium, curated supply via FreeWheel DSP, along with robust identity and targeting solutions to reach engaged audiences at scale. It’s a faster, smarter way to buy CTV and beyond—especially as more live, high-attention content moves to programmatic channels.
Smarter Systems, Stronger Results
Together, OneStrata Digital and FreeWheel DSP offer a unified programmatic buying experience with real operational impact. Agencies benefit from:
- Streamlined execution across campaign planning, setup, and activation
- Real-time optimization powered by connected reporting
- Premium inventory access and advanced targeting at scale
This isn’t just about saving time—it’s about building the infrastructure needed to grow programmatic business without increasing overhead. In an industry where speed, precision, and scale are essential, that kind of automation is no longer optional — it’s a strategic advantage.
If you’re ready to simplify your programmatic workflow and unlock more growth with less waste, schedule a demo to see how OneStrata Digital and FreeWheel DSP can help your team buy smarter, move faster, and stay ahead.
Source:
- FreeWheel, Video Marketplace Report 2H24, March 2024.
