How Ad Experiences Impact Streaming for U.S. Viewers
In today’s streaming‑first world, audiences have more control over what and how they watch, and how much advertising they see along the way. To uncover what today’s viewers expect from their streaming ad experiences, we conducted custom research with U.S. audiences.
The findings show strong momentum: 87% of viewers are satisfied with their overall streaming experience. Yet respondents also pointed to clear areas where ad experiences can improve.
In this report, the Viewer Experience Lab breaks down where U.S. viewers are satisfied, where they are frustrated, and how advertising is impacting their overall experience – offering actionable insights into the role advertisers and publishers play in ensuring the ad experience keeps pace with viewer expectations.
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