Understanding the nuances of the ever-changing identity landscape is a critical issue in digital marketing. With the perpetual looming sunset of third-party cookies, fragmentation of devices, and privacy regulations like GDPR, challenges of digital identity in advertising can seem overwhelming.
Download our white paper, “The Future of Digital Identity,” to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.
- The status of identity broken down by digital channel
- Alternative techniques that can be used to identify users, with pros and cons of each
- How advertisers and media companies can incorporate the provided identity data into their digital practice