During the critical Q4 shopping season, a leading U.S. retailer wanted to expand the reach of their campaign. Their goal was to effectively reach incremental audiences on CTV outside of their traditional TV campaigns.
By partnering with FreeWheel, the retailer gained access to advanced data sets that helped identify exposed versus unexposed households across traditional TV and CTV. By leveraging FreeWheel’s premium holiday and multicultural CTV inventory packages, the campaign achieved impressive results as compared to the retailer’s previous traditional TV-only campaign:
- 19.3 million additional unique households reached
- +120% boost in efficiency for cost per unique household reached
By leveraging unique cross screen insights with curated CTV inventory, the retailer was able to efficiently reach new audiences.
For advertisers looking to drive greater value from their multiscreen TV investments, working with the right technology and data partner is essential. FreeWheel’s proven approach helps brands connect with incremental audiences efficiently, unlocking smarter reach strategies and maximizing impact across the TV landscape.
