As audience signals become more scarce advertisers are having to adapt to ensure they can still deliver targeted, effective campaigns on streaming. Many are turning to contextual advertising solutions to create an impactful viewer experience by enhancing the connection between the content and ads with relevant messaging.
Previous research highlighted the importance of tailored ad experiences, finding that viewers report 2X more engagement when ads are relevant, ultimately leading to higher recall.
This latest report dives further into the topic to understand the impact of contextually aligning program content and ad content on the viewer’s memory for brands and offers considerations for how advertisers and publishers can capitalize on the benefits of contextual alignment.
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