Advertiser Suite
Insights, research, and perspectives designed to help advertisers navigate streaming, reach audiences, and drive measurable outcomes.
Blog
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The Ultimate Programmatic Advertising Glossary
Gain a better understanding of programmatic advertising with this glossary of keywords.
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Demystifying Viewership Data With Beeswax
Connecting the dots between linear TV, CTV, and internal and external identity sources and signals powers a next-generation TV advertising platform.
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Beeswax Natively Integrates Advanced Access to FreeWheel’s Premium CTV Marketplace
One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.
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A New Solution for Marketers
Since Beeswax was launched in 2016, businesses have used it to build proprietary adtech solutions to solve a myriad of marketing challenges.
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The Ins and Outs of Bid Shading
Learn how bid shading works and how you can best use it to minimize cost while maximizing performance.
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CTV vs. OTT: What’s the Difference and Why Does It Matter?
OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.
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