Video

FreeWheel MediaTalks Podcast – Episode 4.05

By: Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel

In this special episode of MediaTalks, recorded on the sunny FreeWheel beach in Cannes, we talked to Philippe Boscher, Head of Digital Marketing, Data, Research, Addressable TV & Innovation at TF1 Publicité.

As TV continues to transform and trail into more performance driven outcomes, Philippe shares some of TF1’s latest advancements from a new distribution strategy with Netflix, to a new measurement piece through co-viewing, and the rise and impact of retail media.