Join Emmanuel Josserand, Senior Director, Agency, Brand and Industry Relations at FreeWheel, as he speaks to Senior Media Executives from both the buy and sell-side to explore the challenges and opportunities that the media industry is experiencing today.
- “Predictive, generative, agentic. These might be fairly new words, yet they already resonate and are immediately recognisable. Artificial Intelligence is turning the media landscape on its head, from powerful prediction planning tools to cutting-edge creative tech and innovative solutions to buy and optimise ad campaigns. AI is fundamentally reshaping the industry.
A good example is Values Media, an independent media agency based in France, which recently completed a full TV campaign buying via agentic AI.
We’re only scratching the surface, but the implications are huge and profound. In this episode, we talked to Emmanuel Crego, Values Media Group Managing Director to talk about his perspectives and what the future potentially holds for the media industry.”
Media Talks, Season 4 Episode 5 is out now.
Connect and listen to the full discussion, as well as all previous episodes, here.
