A data-driven advertising company faced a familiar challenge: finding a way to quickly activate its offline first-party data to accurately reach their audiences online. Traditional onboarding methods were slow and fragmented, delaying activation, and limiting reach.
To solve this, the agency leveraged FreeWheel Buyer Cloud alongside the FreeWheel Identity Network. This integrated solution enabled them to securely onboard their offline first-party IDs and connect them to online identifiers, creating a unified, privacy-conscious view of their audience across devices.
The results were immediate and measurable:
- 8x increase in audience match rates, enhancing the agency’s ability to find their customers across all screens.
- 18x increase in match rate to inventory, unlocking significantly more opportunities to reach their target audience.
- 160+ work hours saved, nearly a full week compared to other leading platforms.
By activating the FreeWheel Identity Network through Buyer Cloud, the agency was able to activate their data faster, reach their audience with greater precision at scale, and all while maintaining full control of their first-party information.
For data driven marketers, this case study highlights the power of an agile buying platform with a strong identity solution, and the impact they can have on turning first-party data into real campaign results.
