Read about the latest insights, trends, and resources in TV and premium video advertising.
One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.Read More
For political campaigns in 2022, generating reach across viewing platforms will be a critical part of maximizing advertising efforts.Read More
Why the waste and safety issues plaguing digital media don’t have to be the future of CTV.Read More
The webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).Read More
In today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.Read More
OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.Read More
A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity...Read More