Industry
Read about the latest insights, trends, and resources in TV and premium video advertising.
Blog
![Crowd at the FreeWheel Premium Programmatic Summit]()
Premium Programmatic’s Missing Piece Is…
During an industry event focused on bringing premium video publishers together, a central theme of enabling efficient demand connections emerged.
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Should CTV Be Bought Like Linear or Digital? The Answer is Both.
With OTT as an increasingly heavy presence in even the most high-profile television events of the year, should connected TV advertising be bought like linear or digital?
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Report
![The Comcast Advertising Report 2023]()
The 2023 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser
Get actionable advice to optimize your premium video TV advertising with new insights from the 2023 Comcast Advertising Report. Download now for the latest.
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Trend Tracker: Multiscreen Advertising in the US and Europe
In both the United States (US) and Europe (EUR), multiscreen advertising continues to be the most effective way to reach audiences. The two regions have a lot in common when it comes to viewing trends.
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Report
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The State of TV Advertising Viewer Experience
FreeWheel has developed the State of TV Advertising Viewer Experience report, a comprehensive analysis of viewer experience today, which was created with an eye toward how our industry should define - and approach - this important issue.
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Blog
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Life in the FAST Lane: Redefining Ad Distribution
As programmatic transactions for premium video continue to grow and the transaction type evolves, Free Ad-Supported Streaming Television (FAST) channels have emerged as one of the fastest-growing options for advertisers looking to reach consumers in a premium environment.
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Report
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FreeWheel Video Marketplace Report: 2H 2022
The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.
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Blog
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Reprogramming an Industry: FreeWheel’s Programmatic Activation Summit
Media industry leaders gathered at FreeWheel’s 2023 Programmatic Activation Summit to address the current state of programmatic buying for premium video.
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Report
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Measuring Incrementality in Digital Media
In this white paper, learn about the challenges of measuring incrementality of ads and get tips and techniques for overcoming them.
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Report
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Understanding the Identity Landscape
Download our white paper, “The Future of Digital Identity,” to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.
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Blog
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The Ultimate Programmatic Advertising Glossary
Gain a better understanding of programmatic advertising with this glossary of keywords.
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An Interoperable TV Ecosystem is the Only Way Forward
At FreeWheel, interoperability is not just an industry talking point; it’s baked in our DNA.
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Faced With Uncertainty, Are Marketers Still Thinking Green?
FreeWheel collaborated with an independent media research firm, to capture marketers’ current perspectives on sustainability. Read more about the findings.
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Video
![David Dworin at the FreeWheel Hub, CES, 2023]()
The Best of Digital has met the Best of TV – Now What Next for Streaming?
The Drum caught up with media industry leaders at CES 2023 to find out what it will take to unlock budgets and deliver results. Hear what they had to say.
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Video
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Webcast On Demand: FreeWheel Recaps Findings from The Video Marketplace Report
Sabrina Alimi, FreeWheel's Executive Director of Advisory Services, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.
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Blog
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Driving the Industry Forward: The Future of Converged TV Advertising Unleashed
The multiscreen TV ecosystem is constantly innovating. Read about the current developments, innovations, and evolutions driving the industry forward.
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How Programmatic Ad Buys are Shaping the Premium Video Landscape
The shift toward programmatic advertising is top of mind for industry execs - learn what this means for players in the premium video ecosystem in this blog post.
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Advertising During World Cup Means Scoring Big With Audiences
Ads running during the World Cup can help advertisers reach their goals - find out why in this blog post.
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