Read about the latest insights, trends, and resources in TV and premium video advertising.
How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals.
Read MoreThe latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
Read MoreNow is a critical time for the topic of identity; the looming deadline for third-party cookies is drawing near. Google initiated the process of deprecating cookies for 1% of Chrome browser users in January. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key customer segments – despite the loss of critical data.
Read MoreAs more investment shifts to programmatic, it is essential for buyers to understand the entirety of their supply chain. SPO is not just about cost savings and transparency for ad buyers; it benefits the entire advertising ecosystem.
Read MoreThis report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.
Read MoreTo advocate for the value of premium, the FreeWheel Council for Premium Video and the Video Advertising Bureau worked together to develop "Buying Premium Video: A Definitive Checklist." Buyers and sellers transacting on premium video can use this checklist to guide their decisions in order to maximize success. Download the checklist to ensure that your video advertising campaigns truly stand out.
Read MoreProgrammatic video buying continues to accelerate, but this evolving transaction type still needs refinement to unlock its full potential. Discover how metadata can fuel this acceleration.
Read MoreAmid continued ad view growth in the U.S. (6%) and Europe (15%), as reported in the latest 1H 2023 FreeWheel Video Marketplace Report, consumers, advertisers, and publishers can all benefit from hybrid video on demand. Read on for insights about how to leverage this model for success.
Read MoreTo enable advertiser trust in video content and highlight the value in programmer video inventory, we’re redefining "premium video." Read on in the report.
Read MoreDownload this guide to explore the current state of identity in programmatic advertising.
Read MoreThe latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion.
Read MoreFreeWheel's report The Delicate Balance of Ad-Load explores aggregated advertising data collected through the FreeWheel platform.
Read MoreFreeWheel in partnership with The Drum spoke with industry leaders about trending topics like innovation and monetization while at the Cannes Lions Festival 2023. Watch the video to hear what they had to say.
Read MoreDuring an industry event focused on bringing premium video publishers together, a central theme of enabling efficient demand connections emerged.
Read MoreLearn how FreeWheel Innovators brings industry leaders in the TV advertising space together to inform our industry's future. Stay ahead of the curve with us.
Read MoreWith OTT as an increasingly heavy presence in even the most high-profile television events of the year, should connected TV advertising be bought like linear or digital?
Read MoreGet actionable advice to optimize your premium video TV advertising with new insights from the 2023 Comcast Advertising Report. Download now for the latest.
Read MoreIn both the United States (US) and Europe (EUR), multiscreen advertising continues to be the most effective way to reach audiences. The two regions have a lot in common when it comes to viewing trends.
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