Join Emmanuel Josserand, Senior Director, Agency, Brand and Industry Relations at FreeWheel, as he speaks to Senior Media Executives from both the buy and sell-side to explore the challenges and opportunities that the media industry is experiencing today.
- “Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation…
Listen now to my illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at TeamX – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.
In this open conversation, Freddy and I touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more. ”
Media Talks, Season 4 Episode 4 is out now.
Connect and listen to the full discussion, as well as all previous episodes, here.
