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FreeWheel MediaTalks Podcast – Episode 4.04

By: Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel

Join Emmanuel Josserand, Senior Director, Agency, Brand and Industry Relations at FreeWheel, as he speaks to Senior Media Executives from both the buy and sell-side to explore the challenges and opportunities that the media industry is experiencing today.

  • “Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation…

    Listen now to my illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at TeamX – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.

    In this open conversation, Freddy and I touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more. ”

Media Talks, Season 4 Episode 4 is out now.

Connect and listen to the full discussion, as well as all previous episodes, here.