FreeWheel’s Advisory Services spotlights the Canadian market, detailing the significant opportunity that Addressable TV provides Canadian distributors and programmers. With dynamic ad decisioning and data-enabled audience, geographic, and content targeting against linear supply, Addressable TV is emerging as a strong method to increase audience incremental reach and reduce measurement fragmentation on quality inventory.
This paper explores the Canadian media landscape’s transformation driven by regulatory changes and technological advancements, and takes a deep dive into the scalability of linear addressable.
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