Read about the latest insights, trends, and resources in TV and premium video advertising.
There is no one-size-fits-all solution when it comes to identity, and publishers need a multi-faceted approach to identity resolution.
Read MoreFreeWheel’s Advisory Services team explores certain challenges impacting audience addressability, and how publishers can tap into their own first-party (1P) data to combat signal loss and strengthen their audience strategy.
Read MoreThe latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
Read MoreThe latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion.
Read MoreThe latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.
Read MoreThis latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...
Read MoreFollowing a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.
Read MoreFreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.
Read MoreThis year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video.
Read MoreMetadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.
Read More