FreeWheel’s Advisory Services team explores certain challenges impacting audience addressability, and how publishers can tap into their own first-party (1P) data to combat signal loss and strengthen their audience strategy.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion.
The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.
FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.
Metadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.
