Advisory Services


Read about the latest insights, trends, and resources in TV and premium video advertising.


Report

FreeWheel Video Marketplace Report: 2H 2023

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.

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Report

FreeWheel Video Marketplace Report: 1H 2023

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion.

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Report

FreeWheel Video Marketplace Report: 2H 2022

The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.

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Report
Group of people watching television

FreeWheel U.S. Video Marketplace Report: 1H 2022

This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...

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Report

FreeWheel U.S. Video Marketplace Report: H2 2021

Following a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.

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Report

FreeWheel U.S. Video Marketplace Report: H1 2021

FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.

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Report

Video Marketplace Report: H2 2020

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video.

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Blog

Programmatic Metadata Success Is in the Details

Metadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.

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