For media buyers
Buyer Cloud
Achieve greater precision and performance with FreeWheel Buyer Cloud (formerly Beeswax), part of FreeWheel Advertiser Suite. Designed for ultimate flexibility, this demand-side platform works off the shelf or can be customized to your specifications. Offering direct access to premium inventory, robust identity tools, and automated optimizations, Buyer Cloud delivers everything you need to power smarter, more effective programmatic advertising buying.
Contact us to learn moreEnd-to-end features and benefits
Power your campaigns and optimize programmatic buying at scale with Buyer Cloud’s built-in advanced capabilities:
- Premium omnichannel advertising supply, with direct integration into FreeWheel’s global marketplace for optimized access to high-value CTV opportunities.
- Flexible buying options, from turnkey DSP features for fast activation to fully customizable buying environments tailored to your needs.
- Integrated marketer and publisher data for deterministic identity resolution, precise audience targeting, and more accurate delivery and measurement.
- Intelligent bidding, advanced campaign planning, and real-time optimization powered by off-the-shelf tools or customizable buyer-controlled decisioning.
- Transparent, granular analytics with enriched log-level data and detailed insights to power measurement, attribution, and optimization.
Manage premium inventory packages with Curation Hub
Create your own premium CTV marketplace with FreeWheel Curation Hub, our complementary, supply-focused offering within FreeWheel Advertiser Suite.
