For Media Buyers
ADVERTISER SUITE
Advertise with ease using FreeWheel Advertiser Suite. This set of complementary platforms delivers the transparency, control, and flexibility you need to simplify and optimize every stage of the buying workflow, from discovery and curation to activation, optimization, and measurement.
MAKE YOUR AD DOLLARS GO FURTHER
01
Optimized Connections
Maximize the impact of every ad dollar with optimized supply paths and precise delivery control.
02
Better Technology
Leverage industry-leading streaming video adtech to regain control of media investments and enhance agency solutions.
03
Increased Value
Unlock the value of your proprietary assets while reducing tech taxes and infrastructure costs.
STREAMING VIDEO AD BUYING MADE EASY
Streamline your buying, achieve greater reach, precisely target audiences, and measure results.
• Direct ad server integration
• Largest premium streaming video marketplace
• Full control over supply portfolios
• Standardized metadata and unique insights
• Precise targeting and measurement
Gain complete control over your ad placements, buying strategies, and campaign executions.
• Seamless integrations
• Comprehensive deal support
• Supply transparency
• Intelligent buyer decisioning
• Performance focus
Increase working media and maximize the value of agency offerings.
• Fewer intermediaries and ad taxes
• Enterprise-level cost benefits and incentives
• Efficient, optimized supply paths
• Unified auctions
• Value enrichment for agency offerings
TOOLS FOR AD BUYERS
FreeWheel Buyer Cloud
Power smarter, more effective programmatic buys with FreeWheel Buyer Cloud (formerly known as Beeswax). This highly versatile, full-stack demand-side platform can be deployed as a turnkey DSP or a fully customized buying solution. With direct access to premium supply, advanced data and identity capabilities, and intelligent automation, Buyer Cloud provides the tools, transparency, and control to execute with greater precision and performance.
FreeWheel Buyer Cloud Features
- Premium omnichannel supply, with direct integration into FreeWheel’s global marketplace for optimized access to high-value CTV opportunities
- Flexible buying options, from turnkey DSP features for fast activation to fully customizable buying environments tailored to your needs
- Integrated marketer and publisher data for deterministic identity resolution, precise targeting, and more accurate delivery and measurement
- Intelligent bidding, advanced campaign planning, and real-time optimization powered by off-the-shelf tools or customizable buyer-controlled decisioning
- Transparent, granular analytics with enriched log-level data and identity-linked insights to power measurement, attribution, and optimization
FreeWheel Curation Hub
Transform your CTV media strategy from fragmented to differentiated with FreeWheel Curation Hub. This self-service inventory curation and deal management solution unites direct publisher access with exclusive content metadata and audience insights to give you privileged visibility and enhanced control to build differentiated, data-enriched media packages from premium supply and seamlessly activate them as deals on any DSP.
FreeWheel Curation Hub Features
- Direct access to FreeWheel media partners and the world’s largest premium TV marketplace
- Self-service tools to discover valuable impressions, curate supply, and activate deals across any DSP
- Standardized content metadata and audience signals integrated for scalable, differentiated packaging and targeting
- Unified workflows for curation, activation, order management, and commitment tracking
- Real-time insights, in-flight optimization tools, and reconciled reporting to maximize performance and safeguard profitability
CONTACT US
Learn more about how Advertiser Suite can help you maximize performance.