Beeswax
Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium, curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic.
TRANSPARENCY
Log-level granularity enables Beeswax users to make the most of their programmatic data.
01
Insights
Get insights at a glance with intuitive data visualizations.
02
Metrics
Customize according to the metrics you care about.
03
Performance
Track performance across the entirety of the consumer journey with cross-channel reporting.
CUSTOMIZABILITY
Tailor your campaigns and reporting to achieve your goals.
- Choose from multiple methods to optimize toward unique KPIs specific to your campaign.
- Avoid the “black box” approach and enable transparent optimization based off your campaign performance.
CONTROL
Manage how you bid to prioritize cost savings or campaign pacing.
- Use the standard algorithms offered by traditional DSPs.
- Use bid modifiers for fast and easy control in the UI using a single variable.
- Use bid models to multivariate optimization, typically created based on insights from log-level data.
- Use delivery modifiers for dynamic spend allocation to ensure campaigns deliver in full.
CONTACT US
Learn more about how the Beeswax buying platform can help you
access and activate premium programmatic.