Beeswax


Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium, curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic.


TRANSPARENCY

Log-level granularity enables Beeswax users to make the most of their programmatic data.


01

Insights

Get insights at a glance with intuitive data visualizations.

02

Metrics

Customize according to the metrics you care about.

03

Performance

Track performance across the entirety of the consumer journey with cross-channel reporting.


CUSTOMIZABILITY

Tailor your campaigns and reporting to achieve your goals.

  • Choose from multiple methods to optimize toward unique KPIs specific to your campaign.
  • Avoid the “black box” approach and enable transparent optimization based off your campaign performance.

CONTROL

Manage how you bid to prioritize cost savings or campaign pacing.

  • Use the standard algorithms offered by traditional DSPs.
  • Use bid modifiers for fast and easy control in the UI using a single variable.
  • Use bid models to multivariate optimization, typically created based on insights from log-level data.
  • Use delivery modifiers for dynamic spend allocation to ensure campaigns deliver in full.

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Learn more about how the Beeswax buying platform can help you access and activate premium programmatic.