Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium, curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic inventory.


Log-level granularity enables Beeswax users to make the most of their programmatic data.



Get insights at a glance with intuitive data visualizations.



Customize according to the metrics you care about.



Track performance across the entirety of the consumer journey with cross-channel reporting.


Tailor your campaigns and reporting to achieve your goals.

  • Choose from multiple methods to optimize toward unique KPIs specific to your campaign.
  • Avoid the “black box” approach and enable transparent optimization based off your campaign performance.


Manage how you bid to prioritize cost savings or campaign pacing.

  • Use the standard algorithms offered by traditional DSPs.
  • Use bid modifiers for fast and easy control in the UI using a single variable.
  • Use bid models to multivariate optimization, typically created based on insights from log-level data.
  • Use delivery modifiers for dynamic spend allocation to ensure campaigns deliver in full.

Key Offerings

Combine best-in-class solutions from across the programmatic ecosystem with your proprietary data, algorithms, and strategies into a seamless platform. With single-tenant architecture, the BaaS platform is divided into walled gardens. With each customer’s bidder deployed in their own cloud instance, you truly own every aspect of your programmatic strategy and execution. BaaS is best for clients with engineering resources who want full control over every aspect of architecture, data, and functionality.

Why BaaS?

  • Full white label capabilities
  • Custom optimization
  • Extensible APIs
  • Access to the programmatic ecosystem
  • Complete range of DSP UI features
  • Professional Services: FreeWheel’s Professional Services team is available to answer even your most technical questions and ensure you can make the most out of BaaS.

With the Beeswax DSP, plan, set up, and scale with powerful custom optimization technology – without coding your own algorithms from scratch. It makes Beeswax’s unique core features – custom optimization, granular data transparency, and flexible workflows – available at scale. With the Beeswax DSP, you can test Beeswax’s key capabilities and break out of the black box. The Beeswax DSP is best suited for clients who want control over their campaigns without building their own solutions.

Why Beeswax DSP?

  • Custom optimization
  • Data transparency and reporting
  • Workflow customization and integrations
  • Extensible APIs
  • Complete range of DSP UI features
  • Managed Service: FreeWheel’s ad operations and trading experts are available to assist with trafficking, trading, and optimizing.


Learn more about how the Beeswax buying platform can help you access and activate premium programmatic.