Insights + Blog

The FreeWheel U.S. Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

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The FreeWheel U.S. Video Marketplace Report: Q4 2019

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Executive Vice President & General Manager

Fully Operational and Here for Our Clients

First and foremost, I want to personally thank our clients for partnering with us during this unprecedented period. We are…

Finding Audiences in a Hyper-Fragmented World

Senior VP, Advanced TV Media Sales, FreeWheel

The TV Buyer’s Guide to 2020: Addressable, Connected and Premium

2019 was a game-changer for TV advertisers in the U.S. As consumer habits continued to shift in ways previously unimaginable,…

FreeWheel at CES

Paul Martecchini

VP Brand Marketing, Comcast Advertising

Connecting the Dots: Learnings from CES 2020

As we begin the year, working to make progress on the goals we’ve set, it’s exciting to spend a few…

VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

Cannes 2019: A Conversation with Nicolle Pangis

Chief Marketing Officer, Comcast Advertising

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

TV as a Platform: Quality Scale

Jason Manningham

Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry

We all know the demand for high quality, safe data in today’s advertising environment is escalating. Advertisers looking to build…

SVP, Strategic Initiatives

Must CTV: Complete Your Advertising Strategy with Connected TV

Connected TV (CTV) is quickly becoming a favored way for people to watch television and video content. Or, just find…

General Manager, FreeWheel Advertisers

1,591,000 Reasons Why Greater Automation Is Good for TV Buyers

According to a recent survey by Advertiser Perceptions (Jan, 2019), TV buyers say they spend 8.5 hours each week on…

VP, Global Agency, Brand & Industry Relations

Bending the Curve: TV + Digital Video

Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more…

SVP, Media eBusiness, FreeWheel Advertisers

Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s…

Senior VP, Advanced TV Media Sales, FreeWheel

Announcing FreeWheel Media: The Largest Audience Network You’ve Never Heard Of

On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to…

Senior Director of Data Partnerships

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat…

General Manager, FreeWheel Publishers

TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Interactive Advertising Bureau’s Annual Leadership meeting… it was all about TV….

General Manager, International

Video content monetization: Entering a new era of business models

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in…

SVP, Sales and Product Marketing

Progress vs. Perfection: Learnings From CES 2019

Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career,…

VP, Global Agency, Brand & Industry Relations

2019: A Pivotal Year for Premium Video

Here at FreeWheel, we are in a privileged position to operate at the center of the industry, working with most…