Insights + Blog

FreeWheel U.S. Video Marketplace Report

H2 2021

Programmatic growth creates efficiency for advertisers who want to reach engaged audiences.

Download your copy to access the data and analyses that bring clarity to the complexities of the digital video landscape.

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FreeWheel U.S. Video Marketplace Report

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2022 Connected Viewers: All eyes on streaming

Following the meteoric rise of streaming services within the TV landscape, FreeWheel collaborated with the independent, consumer-focused market research…

ANA Webinar Offers Highlights from Latest Comcast Viewership Data Reports

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…

Identity Management and Privacy in the World of Video Advertising

How Identity Management and Privacy can Coexist The ad industry is going through a period of complex change as technology…

Watch Culture Conversations Episode 3

Chief Operating Officer

How A Commitment to Trust Earned Us Straight A’s

On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT…

Anthony Viscuse

Head Of Linear Media Strategy & Development

Head of Digital Supply Partnerships and Strategy

STB VOD: No Longer Advertising’s Underdog

Today’s TV viewer is constantly embracing new alternatives for content delivery, as the definition of TV continues to expand. Connected…

General Manager

Fully Operational and Here for Our Clients

First and foremost, I want to personally thank our clients for partnering with us during this unprecedented period. We are…

Media Fragmentation – Finding Audiences in TV’s Changing World

Senior VP, Advanced TV Media Sales, FreeWheel

The TV Buyer’s Guide to 2020: Addressable, Connected and Premium

2019 was a game-changer for TV advertisers in the U.S. As consumer habits continued to shift in ways previously unimaginable,…

FreeWheel at CES

Paul Martecchini

VP Brand Marketing, Comcast Advertising

Connecting the Dots: Learnings from CES 2020

As we begin the year, working to make progress on the goals we’ve set, it’s exciting to spend a few…

VP, Marketing, Comcast Advertising

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

Cannes 2019: A Conversation with Nicolle Pangis

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

TV as a Platform: Quality Scale

Jason Manningham

Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry

We all know the demand for high quality, safe data in today’s advertising environment is escalating. Advertisers looking to build…

SVP, Strategic Initiatives

Must CTV: Complete Your Advertising Strategy with Connected TV

Connected TV (CTV) is quickly becoming a favored way for people to watch television and video content. Or, just find…

1,591,000 Reasons Why Greater Automation Is Good for TV Buyers

According to a recent survey by Advertiser Perceptions (Jan, 2019), TV buyers say they spend 8.5 hours each week on…

VP, Marketing, Comcast Advertising

Bending the Curve: TV + Digital Video

Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more…