Insights + Blog

The Power of CTV:
Audiences & Engagement

FreeWheel’s Signature Insights, explores a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.

Download The Power of CTV report for a closer look at the growing prominence of Connected TV (CTV) devices and what makes them so promising yet challenging for the industry to monetize. We investigate the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform.

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The Power of CTV:
Audiences & Engagement

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Chief Operating Officer

How A Commitment to Trust Earned Us Straight A’s

On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT…

Anthony Viscuse

Head Of Linear Media Strategy & Development

Head of Digital Supply Partnerships and Strategy

STB VOD: No Longer Advertising’s Underdog

Today’s TV viewer is constantly embracing new alternatives for content delivery, as the definition of TV continues to expand. Connected…

EVP & General Manager

Fully Operational and Here for Our Clients

First and foremost, I want to personally thank our clients for partnering with us during this unprecedented period. We are…

Finding Audiences in a Hyper-Fragmented World

Senior VP, Advanced TV Media Sales, FreeWheel

The TV Buyer’s Guide to 2020: Addressable, Connected and Premium

2019 was a game-changer for TV advertisers in the U.S. As consumer habits continued to shift in ways previously unimaginable,…

FreeWheel at CES

Paul Martecchini

VP Brand Marketing, Comcast Advertising

Connecting the Dots: Learnings from CES 2020

As we begin the year, working to make progress on the goals we’ve set, it’s exciting to spend a few…

VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

Cannes 2019: A Conversation with Nicolle Pangis

Chief Marketing Officer, Comcast Advertising

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

TV as a Platform: Quality Scale

Jason Manningham

Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry

We all know the demand for high quality, safe data in today’s advertising environment is escalating. Advertisers looking to build…

SVP, Strategic Initiatives

Must CTV: Complete Your Advertising Strategy with Connected TV

Connected TV (CTV) is quickly becoming a favored way for people to watch television and video content. Or, just find…

General Manager, FreeWheel Advertisers

1,591,000 Reasons Why Greater Automation Is Good for TV Buyers

According to a recent survey by Advertiser Perceptions (Jan, 2019), TV buyers say they spend 8.5 hours each week on…

VP, Global Agency, Brand & Industry Relations

Bending the Curve: TV + Digital Video

Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more…

SVP, Media eBusiness, FreeWheel Advertisers

Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s…

Senior VP, Advanced TV Media Sales, FreeWheel

Announcing FreeWheel Media: The Largest Audience Network You’ve Never Heard Of

On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to…

Senior Director of Data Partnerships

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat…

General Manager, FreeWheel Publishers

TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Interactive Advertising Bureau’s Annual Leadership meeting… it was all about TV….

General Manager, International

Video content monetization: Entering a new era of business models

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in…