Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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Doni Schwartz
Senior Director of Data Partnerships

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat…

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James Rooke
General Manager, FreeWheel Publishers

TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Interactive Advertising Bureau’s Annual Leadership meeting… it was all about TV….

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Thomas Bremond
General Manager, International

Video content monetization: Entering a new era of business models

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in…

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Mark McKee
SVP, Sales and Product Marketing

Progress vs. Perfection: Learnings From CES 2019

Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career,…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

2019: A Pivotal Year for Premium Video

Here at FreeWheel, we are in a privileged position to operate at the center of the industry, working with most…

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FreeWheel

The TV ecosystem is entering a new paradigm: The shift to addressable

There are several strong themes around the new TV ecosystem, but the one that stands out is addressable TV.  While…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

TV: The Missing Piece of the Attribution Puzzle

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

What Marketers Want, TV’s Now Got

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The New Living Room: Taking Advantage of the Big Screen

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing…

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Marie Giesbert
VP, Marketing

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech…

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Mark McKee
SVP, Sales and Product Marketing

The Future of TV is Unified: Takeaways from the FreeWheel 2018 U.S. Client Summit

FreeWheel’s annual U.S. Client Summit serves as a foundational event that brings together a diverse set of valued clients from…

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Marie Giesbert
VP, Marketing

2018 Key Takeaways From FreeWheel Cannes Beach Featuring Advertising’s Industry Leaders

Cannes Lions once again provided Team FreeWheel a unique opportunity to strengthen our relationship with our clients, partners and industry…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…

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FreeWheel Council for Premium Video

FWCE Members See GDPR as a Positive Step for Premium Video

Discussion around the General Data Protection Regulation (GDPR) is reaching a peak as the enforcement date of 25th May approaches,…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

New Research: The Six-Second Ad Experience

In a follow-up study on the advertising experience last year, the FreeWheel Council for Premium Video (FWC) recently conducted research in partnership…

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FreeWheel

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement Supports Growing Cross-Screen Viewership of Premium Video FreeWheel recently achieved…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

FWC Upfronts 2018 Video Series: The Most Powerful Platform is…TV

With the Upfront season fast approaching, it’s important to take a step back and view the state of the TV…

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