Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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FreeWheel

Evolving Standards to Improve Video Delivery

In November 2017, the IAB Tech Lab announced that the Video Player-Ad Interface Definition (VPAID) standard will be retired, eight…

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Geoff Wolinetz
Vice President of Client Relationships

Linear TV: The Next Frontier

There’s a scene in the Seinfeld episode, “The Pitch,” where Jerry and George are pitching their concept for a sitcom…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Premium Video Meets Programmatic: Three Takeaways from AdMonsters Ops

First thing’s first: I love the candor of AdMonsters conferences; nothing to be gained by blowing smoke up each other’s…

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FreeWheel

Making it Count in Cannes

Since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Advanced TV and the Opportunity Ahead

The phrase “Advanced TV” is everywhere these days – in the trades, on social media, and in industry-related conversations –…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The Premium Video Opportunity [Infographic]

As an advocate for premium video, defined as professionally-produced content in brand-safe, curated environments, the FreeWheel Council for Premium Video…

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FreeWheel

The Untapped Opportunities of OTT

Viewership across “over-the-top” (OTT) devices—defined as an internet-enabled viewing device for your TV, including Apple TVs, Amazon Fire Sticks, Rokus,…

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Marie Giesbert
VP, Marketing

You’ve Caught Us in Cannes!

Cannes Lions is not just about the glitter, it offers a good mix of business and leisure. Efficiency is all…

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FreeWheel

Conversations at Cannes

Cannes Lions:  It Really Is About The Conversation. Known for being the ultimate gathering for the global marketing community, it’s…

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FreeWheel

FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

We are proud to announce FreeWheel’s acquisition of StickyADS.tv, a leading video supply-side platform (SSP), based in France. This acquisition…

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Jennifer Dove
Talent Acquisition Senior Associate

Industry Perspectives: Transforming Television Featuring Univision’s Anthony Viglietti

At FreeWheel, we’re committed to showcasing how we enable our clients to thrive in a competitive ‘TV’ environment. Part of…

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Terra Mrkulic
Social Media & Content Marketing Director

Multiscreen users think mobile first. So does StickyADS.tv.

Catch the viewer if you can… Digital users are now more commonly known as multiscreen users. According to a recent study…

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Thomas Bremond
Managing Director, International

Better Together: the Ad Tech Revolution and the Need to Unify

Last week I had the pleasure of attending and speaking at the Connected TV World Summit at King’s Place in London. The…

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