Insights + Blog

FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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Emmanuel Josserand

Brand, Agency and Industry Relations

High Definition: Clarifying the Muddled Video Viewability Picture

The advertising ecosystem was originally built to engage consumers, and it’s no surprise that viewability has become a vital metric….

VP, Marketing, Comcast Advertising

The Short of It: Video Clips, Ad Experiences & Engagement

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising…

THE POWER OF OTT: Audiences & Engagement

From the thought leaders that bring you the quarterly Video Marketplace Report (VMR), comes a new track of transformational research:…

Introducing FreeWheel Signature Insights: The Power of OTT

From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a new track of transformational research: FreeWheel…

Social Media & Content Marketing Director

Values in Action: How We’re Giving Back in 2017

When FreeWheel was established 10 years ago, the foundational DNA was comprised of a great product, a great team, and…

Senior VP, Advanced TV Media Sales, FreeWheel

Premium Video Meets Programmatic: Three Takeaways from AdMonsters Ops

First thing’s first: I love the candor of AdMonsters conferences; nothing to be gained by blowing smoke up each other’s…

Making it Count in Cannes

Since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities…

Senior VP, Advanced TV Media Sales, FreeWheel

Advanced TV and the Opportunity Ahead

The phrase “Advanced TV” is everywhere these days – in the trades, on social media, and in industry-related conversations –…

Social Media & Content Marketing Director

FreeWheel Puts Family First

“Bring Your Kid to Work Day” (BYKTWD) is a much-anticipated tradition at our office, an opportunity for parents to bring…

VP, Marketing, Comcast Advertising

The Premium Video Opportunity [Infographic]

As an advocate for premium video, defined as professionally-produced content in brand-safe, curated environments, the FreeWheel Council for Premium Video…

The Untapped Opportunities of OTT

Viewership across “over-the-top” (OTT) devices—defined as an internet-enabled viewing device for your TV, including Apple TVs, Amazon Fire Sticks, Rokus,…

Director, Advisory Services

Three Strategies Every Publisher Should Deploy to Improve Ad Experience

At Variety’s recent Entertainment & Technology conference in NYC, ad experience resurfaced as a hot topic. During a panel entitled,…

VP, Marketing, Comcast Advertising

The Unified Video Primer: Leveraging the Combined Power of Linear & Digital TV

As we enter the final stages of the Upfront presentation season, key themes are emerging with audience-targeting (beyond just age…

Vice President of Client Relationships

How FreeWheel is Solving for Endpoint Unification

As the concept of television continues to evolve, audiences have more options than ever when it comes to viewing premium…

VP, Marketing & Business Strategy, FreeWheel

Three Crucial Questions for Addressing Brand Safety

Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you…

Social Media & Content Marketing Director

Over-the-Top Devices: Where We Are and Where We’re Headed

In the FreeWheel Video Monetization Report: Q4 2016 (VMR) we observed first-hand the tremendous growth of over-the-top (OTT) devices over the past…

Vice President, Global Brand Marketing

Women’s History Month: Continuing the Conversation

On International Women’s Day, I highlighted meaningful conversations with several fabulous women from FreeWheel. The heartwarming response to the candor…

Vice President of Client Relationships

True Yield: The FreeWheel Perspective

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders…

Vice President, Global Brand Marketing

Women’s History Month: Conversations with the Women of FreeWheel

In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on…

Super Bowl LI: Redefining the Digital Viewing Experience

On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI,…

Social Media & Content Marketing Director

Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic]

FreeWheel is once again honoring the incredible talent in our global Engineering Teams during National Engineers Week. This special week…

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