One Platform, All Media

Strata Platform for Agencies

Simple. Open. Integrated. FreeWheel Strata is built to optimize the way you buy media.

ONE END-TO-END SOLUTION

With the Strata Platform, plan, activate, optimize, and manage billing and financials for all your campaigns across media types in one centralized location. Our single-hosted platform and open integration model means you can dynamically manage your media in the way that’s best for you.

Plan and buy
across media

  • Manage your entire media workflow from digital and TV to print, OOH, and radio
  • Track budgets, assess return on ad spend, and re-aggregate reach to find your brand’s target audience
  • Count on on-demand customer support throughout the process

Streamline
operations

  • Save time and eliminate friction by automating workflows from planning through reconciliation
  • Integrate with external systems and sellers to minimize unnecessary and manual tasks between systems
  • Take control of your media finances with solutions uniquely designed for agencies

Work with your preferred partners
and systems

  • Build your own buying ecosystem through our API-based integrations with supply, data, financial, and technology providers, as well as your in-house solutions
  • Integrate with solution providers at key phases of the campaign management process
  • Optimize your media decisions by accessing on-demand premium inventory

Drive performance
with deep insights
and analytics

  • Integrate your data through our system and activate it for your clients’ campaigns, with full, open access through the Strata system
  • Use audience data and historical performance to optimize your media decisions across all inventory providers
  • Get customized reporting and measurement across all campaigns