In this special episode of MediaTalks, recorded on the sunny FreeWheel beach in Cannes, we talked to Philippe Boscher, Head of Digital Marketing, Data, Research, Addressable TV & Innovation at TF1 Publicité.
As TV continues to transform and trail into more performance driven outcomes, Philippe shares some of TF1’s latest advancements from a new distribution strategy with Netflix, to a new measurement piece through co-viewing, and the rise and impact of retail media.
