FreeWheel Innovators: Digital Innovation & Future of TV

What is the FreeWheel Innovators Series?

TV has come a long way from the black and white box in your living room. From the way it’s delivered, to where, when, and how we consume it, TV has transformed. With this evolution have come opportunities and challenges for advertisers and publishers. The explosion of data and screens has created the opportunity and need for innovation across the media landscape, in order to improve the way advertisers reach audiences and publishers distribute content. FreeWheel’s Innovators series showcases the brands, agencies, and publishers who are driving this innovation – implementing new technology and marketing strategies to improve the TV viewing experience for everyone – buyers, sellers, and viewers. These are the Innovators…

Kepler

Kepler

In the newest episode of FreeWheel Innovators, we hear from Rick Greenberg, CEO and Kevin Cahn, Video Center of Excellence and Media Planning Lead at Kepler as they discuss the importance of using technology and data to bring a brand closer to consumers. Rick and Kevin highlight how Kepler utilizes a consistent and holistic data driven strategy to give their marketers an advantage.

Watch Now

Matterkind

Matterkind

In this episode of FreeWheel Innovators, we hear from Josh Abneri the Associate Director of Addressable Strategy at Matterkind, discuss how the agency has pioneered the concept of Conscious Marketing. Josh details how Matterkind utilizes data in the right way so that advertisers can find their audience across the fragmented video landscape, in a way that also protects viewers’ data.

Watch Now

BrkThru

BrkThru

This episode of FreeWheel Innovators highlights BrkThru, a full-service agency. BrkThru’s founders came from the programmatic agency world and wanted to go beyond simply eliminating the typical obstacles to running campaigns. BrkThru’s commitment to client service met its greatest challenge in 2020. BrkThru’s VP of Media Services, Tom Leone, discusses how the agency turned the challenges of the pandemic into an opportunity for its customers by developing in-depth media trend reports and helping accelerate their customers’ moves to a digital-first strategy.

Watch Now