Innovation


Read about the latest insights, trends, and resources in TV and premium video advertising.


Video

FreeWheel Launches New Digital Innovation Video Series: Innovators

The inaugural episode of FreeWheel Innovators highlights BrkThru, a full-service agency. BrkThru’s founders came from the programmatic agency world and wanted to go beyond simply eliminating the typical obstacles to running campaigns.

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Blog

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left piecing together broad reach from many sources.

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Report

Unified Video: Bringing Traditional & Dynamic TV Advertising Together

Most new advances in video advertising over the past decade have worked to shift the industry towards a future that is more dynamic, where different viewers...

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