Insights + Blog

The FreeWheel U.S. Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

Download Report

The FreeWheel U.S. Video Marketplace Report: Q4 2019

Filter Innovation
Geoff Wolinetz
Vice President of Client Relationships

Empowering our Power Users: The FreeWheel Publishers User Summit

On July 17th, FreeWheel hosted our first annual Publishers User Summit, geared specifically towards bringing together the power users of…

BLOG
Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Announcing FreeWheel Media: The Largest Audience Network You’ve Never Heard Of

On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to…

BLOG
Marie Giesbert
VP, Marketing

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech…

BLOG
Emmanuel Josserand
Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

BLOG
Harvey Kent
SVP, Global Agency Business

Insights Survey: How Programmatic is Shaping the Industry

Inspired by the 2018 IAB ALM, in which the key takeaway for publishers, brands and technology partners need to focus…

BLOG
James Rothwell
VP, Global Agency, Brand & Industry Relations

The Short of It: Video Clips, Ad Experiences & Engagement

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising…

BLOG
Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Advanced TV and the Opportunity Ahead

The phrase “Advanced TV” is everywhere these days – in the trades, on social media, and in industry-related conversations –…

BLOG
Geoff Wolinetz
Vice President of Client Relationships

How FreeWheel is Solving for Endpoint Unification

As the concept of television continues to evolve, audiences have more options than ever when it comes to viewing premium…

BLOG
FreeWheel

Super Bowl LI: Redefining the Digital Viewing Experience

On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI,…

BLOG
Ben Pelcyger
Director, Business Analytics

Three Lessons Learned from the NBCU Hackathon

Advengers assemble! With a team of FreeWheelers from around the globe, I recently competed at the NBCU Hackathon on a whirlwind trip…

BLOG
Terra Mrkulic
Social Media & Content Marketing Director

Embracing the Future: Heads of Sports Networks Discuss the Changing Landscape of Sports Television

A small but prestigious group of leaders in sports broadcasting recently gathered at the Paley Center for Media in New…

BLOG