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The 2022 Comcast Advertising Report

Learn how to optimize your premium video TV advertising & streaming advertising strategies with new insights from the Comcast Advertising Report.

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The 2022 Comcast Advertising Report

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The FreeWheel U.S. Video Marketplace Report Q3 2019

The premium video streaming landscape continues to get more competitive as new direct-to-consumer offerings hit viewer screens. Companies have a…

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The FreeWheel European Video Marketplace Report Q3 2019

Download the FreeWheel European Video Marketplace Report Q3 2019. In Q3 2019 premium video views grew 17% and ad views…

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FreeWheel Advertisers 2H2019 Agency Survey

We’re excited to announce the release of our FreeWheel Advertisers 2H2019 Agency Survey. This report is based on a survey…

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The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

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FreeWheel Video Marketplace Report: Q2 2019

Download the FreeWheel Video Marketplace Report: Q2 2019! One of the major themes of this quarter’s report is the role…

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Building the Future of Data-Driven TV

Blockgraph’s new whitepaper, Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry,…

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Audiences Come to Premium Video

For the first time at FreeWheel, we have begun to track the growth of audience targeted campaigns in our quarterly…

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Bending the Curve TV + Digital Video

This position from the FreeWheel Council for Premium Video outlines the history, challenge and opportunity that the TV industry faces…

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Growth & Convergence: The Evolution of Premium Video in 2018

Video is evolving. We are evolving, too. The VMR now stands for the Video Marketplace Report, which reflects our heightened…

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Cracking the Programmatic Conundrum

This paper discusses three approaches taken by premium video broadcasters and pay TV operators that are already delivering success as…

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Assigning TV Credit

Digital media by its very nature is easily correlated to online behavior and response metrics, whereas the impact of TV…

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A Bundle of Premium Growth

In Q3 2018, multichannel video programming distributor (MVPD) IP-enabled platform ad views grew 87% year-over-year, helping propel the full U.S….

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A Buyers Guide to the New Living Room

To help address some of the nuances and challenges created by TV’s evolution, The FreeWheel Council for Premium Video has…

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Delivering Value Across the Marketing Funnel

Premium video gained momentum as a marketing platform in both the U.S. and Europe as the TV industry continues to…

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Demystifying Premium

While there may be some truth on the notion that premium video is more complex and expensive than other digital…

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The Six-Second Ad Experience

The FreeWheel Council for Premium Video (FWC) recently conducted research in partnership with Realeyes, focused on better understanding the impact…

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THE POWER OF OTT: Audiences & Engagement

From the thought leaders that bring you the quarterly Video Marketplace Report (VMR), comes a new track of transformational research:…

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