Insights + Blog

FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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David Dworin
VP, Advisory Services

Premium Video: Delivering Value Across the Marketing Funnel

On September 20, we launched the FreeWheel VMR: Q2 2018, “Premium Video: Delivering Value Across the Marketing Funnel.” Once again we…

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Terra Mrkulic
Social Media & Content Marketing Director

FreeWheel Women in Tech: Spotlight on Diane Yu

It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with…

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Emmanuel Josserand
Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

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Mark McKee
SVP, Sales and Product Marketing

The Future of TV is Unified: Takeaways from the FreeWheel 2018 U.S. Client Summit

FreeWheel’s annual U.S. Client Summit serves as a foundational event that brings together a diverse set of valued clients from…

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Marie Giesbert
VP, Marketing

2018 Key Takeaways From FreeWheel Cannes Beach Featuring Advertising’s Industry Leaders

Cannes Lions once again provided Team FreeWheel a unique opportunity to strengthen our relationship with our clients, partners and industry…

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David Dworin
VP, Advisory Services

Four Signs of Premium Video’s Strength from the FreeWheel VMR: Q1 2018

The value of premium video has never been stronger. Big screen viewing, controlled ad loads, and the growth of live offerings…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

First-Price Auctions Aren’t the Best Solution for Publishers or Brands

Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, as…

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David Dworin
VP, Advisory Services

[New Research] Engaging The Viewer: Designing A Winning Ad Experience

Premium video consumers have more options than ever before. They decide what programming to watch – where, when, and how…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…

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FreeWheel Council
for Premium Video

FWCE Members See GDPR as a Positive Step for Premium Video

Discussion around the General Data Protection Regulation (GDPR) is reaching a peak as the enforcement date of 25th May approaches,…

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James Rothwell
VP, Marketing, Comcast Advertising

New Research: The Six-Second Ad Experience

In a follow-up study on the advertising experience last year, the FreeWheel Council for Premium Video (FWC) recently conducted research in partnership…

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James Rothwell
VP, Marketing, Comcast Advertising

TV as a Platform: Automation & Efficiency [FWC Video Series]

TV’s scale and quality are undeniable, and with addressability and smarter application of data, it has evolved as a platform to meet the…

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FreeWheel

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement Supports Growing Cross-Screen Viewership of Premium Video FreeWheel recently achieved…

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Harvey Kent
SVP, Global Agency Business

Insights Survey: How Programmatic is Shaping the Industry

Inspired by the 2018 IAB ALM, in which the key takeaway for publishers, brands and technology partners need to focus…

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James Rothwell
VP, Marketing, Comcast Advertising

FWC Upfronts 2018 Video Series: The Most Powerful Platform is…TV

With the Upfront season fast approaching, it’s important to take a step back and view the state of the TV…

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Terra Mrkulic
Social Media & Content Marketing Director

FreeWheel Women in Tech Video Series: A Culture of Inclusivity

In honor of Women’s History Month and International Women’s Day, I had the unique opportunity to interview two dozen of my…

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FreeWheel

Evolving Standards to Improve Video Delivery

In November 2017, the IAB Tech Lab announced that the Video Player-Ad Interface Definition (VPAID) standard will be retired, eight…

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David Dworin
VP, Advisory Services

Four Trends from the FreeWheel Video Monetization Report: Q4 2017

On March 21, our team was proud to launch the FreeWheel Video Monetization Report: Q4 2017 (VMR) with Year-End Insights….

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Geoff Wolinetz
Vice President of Client Relationships

Linear TV: The Next Frontier

There’s a scene in the Seinfeld episode, “The Pitch,” where Jerry and George are pitching their concept for a sitcom…

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Terra Mrkulic
Social Media & Content Marketing Director

Celebrating #WomenInTech at FreeWheel: Empowering the Next Generation of Women Leaders

Our company has a long-standing commitment to supporting women in technology, as evidenced by the 34% of dynamic women engineers,…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Navigating the Complexities of Cross-Platform Metrics: The European Video Measurement Matrix

As we kick off the new year, the FreeWheel Council for Premium Video, Europe (FWCE) has released its latest output: The…

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