Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…

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FreeWheel Council for Premium Video

FWCE Members See GDPR as a Positive Step for Premium Video

Discussion around the General Data Protection Regulation (GDPR) is reaching a peak as the enforcement date of 25th May approaches,…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

New Research: The Six-Second Ad Experience

In a follow-up study on the advertising experience last year, the FreeWheel Council for Premium Video (FWC) recently conducted research in partnership…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

TV as a Platform: Automation & Efficiency [FWC Video Series]

TV’s scale and quality are undeniable, and with addressability and smarter application of data, it has evolved as a platform to meet the…

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FreeWheel

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement Supports Growing Cross-Screen Viewership of Premium Video FreeWheel recently achieved…

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Harvey Kent
SVP, Global Agency Business

Insights Survey: How Programmatic is Shaping the Industry

Inspired by the 2018 IAB ALM, in which the key takeaway for publishers, brands and technology partners need to focus…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

FWC Upfronts 2018 Video Series: The Most Powerful Platform is…TV

With the Upfront season fast approaching, it’s important to take a step back and view the state of the TV…

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Terra Mrkulic
Social Media & Content Marketing Director

FreeWheel Women in Tech Video Series: A Culture of Inclusivity

In honor of Women’s History Month and International Women’s Day, I had the unique opportunity to interview two dozen of my…

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FreeWheel

Evolving Standards to Improve Video Delivery

In November 2017, the IAB Tech Lab announced that the Video Player-Ad Interface Definition (VPAID) standard will be retired, eight…

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David Dworin
VP, Advisory Services

Four Trends from the FreeWheel Video Monetization Report: Q4 2017

On March 21, our team was proud to launch the FreeWheel Video Monetization Report: Q4 2017 (VMR) with Year-End Insights….

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Geoff Wolinetz
Vice President of Client Relationships

Linear TV: The Next Frontier

There’s a scene in the Seinfeld episode, “The Pitch,” where Jerry and George are pitching their concept for a sitcom…

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Terra Mrkulic
Social Media & Content Marketing Director

Celebrating #WomenInTech at FreeWheel: Empowering the Next Generation of Women Leaders

Our company has a long-standing commitment to supporting women in technology, as evidenced by the 34% of dynamic women engineers,…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Navigating the Complexities of Cross-Platform Metrics: The European Video Measurement Matrix

As we kick off the new year, the FreeWheel Council for Premium Video, Europe (FWCE) has released its latest output: The…

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Geoff Wolinetz
Vice President of Client Relationships

Driving Unification at FreeWheel

The concept of unification and what it means for the premium video advertising industry is one of today’s hottest topics. …

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Emmanuel Josserand
Brand, Agency and Industry Relations

High Definition: Clarifying the Muddled Video Viewability Picture

The advertising ecosystem was originally built to engage consumers, and it’s no surprise that viewability has become a vital metric….

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The Short of It: Video Clips, Ad Experiences & Engagement

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising…

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FreeWheel

Introducing FreeWheel Signature Insights: The Power of OTT

From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a new track of transformational research: FreeWheel…

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Terra Mrkulic
Social Media & Content Marketing Director

Values in Action: How We’re Giving Back in 2017

When FreeWheel was established 10 years ago, the foundational DNA was comprised of a great product, a great team, and…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Premium Video Meets Programmatic: Three Takeaways from AdMonsters Ops

First thing’s first: I love the candor of AdMonsters conferences; nothing to be gained by blowing smoke up each other’s…

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FreeWheel

Making it Count in Cannes

Since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Advanced TV and the Opportunity Ahead

The phrase “Advanced TV” is everywhere these days – in the trades, on social media, and in industry-related conversations –…

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