It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment

Despite changes in viewership habits, consumers still have a big appetite for live TV events for many reasons: it’s current, it’s engaging, and it’s communal. From sports to award shows, live events draw in record numbers with viewers wanting to see what happens the moment it happens.

Major tentpole events mean ample opportunity for advertisers to grab the attention of large, engaged audiences. Today, as these events begin to make the move to streaming, the opportunity grows, along with challenges since live events leave little room for failure or mistakes.

This new report breaks down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming. It’s only live once, so as an industry, we need to get it right.

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