Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…

FreeWheel U.S. Video Marketplace Report: H2 2020

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium…

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…

Pooja Midha Following Her “North Star” to TV Transformation

Putting the Consumer at the Heart of Data Strategy

How Identity Management and Privacy can Coexist The ad industry is going through a period of complex change as technology…

VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

The Definitive Guide
to Unified Video

The Future is Dynamic & Data Enabled Most new advances in video advertising over the past decade have worked to…

A Year of Challenge, Adaptation & Growth [Infographic]

Submitted by the FreeWheel Council for Premium Video. 2020 was one for the history books. From the global pandemic to…

FreeWheel European Video Marketplace Report: H1 2020

Download the European H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the…

The Evolution of Streaming, a Timeline [Infographic]

Streaming has undergone a massive evolution in recent years and it’s now an important piece of the marketing puzzle. However,…

The Evolution of Streaming

Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise to…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Advanced TV confidence is soaring across Europe, but greater clarity is needed

Expectations are high for 2021 as momentum builds behind Advanced TV advertising and strong growth is forecast across multiple European…

The state of the European addressable TV landscape

Advertising Week 2020: Reinventing Media

Back to Sports: Empty Stadiums, Strong Audiences

FreeWheel U.S. Video Marketplace Report: H1 2020

As we move into the final quarter of 2020 and look ahead to 2021, there are significant learnings we can…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

Tracking Metrics to Run Harder, Better, Faster, Stronger

Just like today’s endurance athletes have access to a variety of tools to help them structure and monitor their training,…

The Power of CTV:
Audiences & Engagement

From the thought leaders that bring you the Video Marketplace Report (VMR), comes more transformational research. FreeWheel’s Signature Insights, explores…

A Conversation with
AMC Networks’ Josh Sapan