Insights + Blog

The Power of CTV:
Audiences & Engagement

FreeWheel’s Signature Insights, explores a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.

Download The Power of CTV report for a closer look at the growing prominence of Connected TV (CTV) devices and what makes them so promising yet challenging for the industry to monetize. We investigate the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform.

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The Power of CTV:
Audiences & Engagement

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Virginie Dremeaux

Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

Tracking Metrics to Run Harder, Better, Faster, Stronger

Just like today’s endurance athletes have access to a variety of tools to help them structure and monitor their training,…

The Power of CTV:
Audiences & Engagement

From the thought leaders that bring you the Video Marketplace Report (VMR), comes more transformational research. FreeWheel’s Signature Insights, explores…

A Conversation with
AMC Networks’ Josh Sapan

A Glimpse into the Future: A European Perspective

Our New Reality: An Agency & Brand Perspective

New Challenges and New Solutions

How Local and Regional Buyers are Weathering the Covid-19 Storm. The events of COVID-19 have upended the advertising industry in…

FreeWheel Real-Time Insights, May 7, 2020

For this edition of Real-Time Insights, we continue to examine how viewership has changed from March 1 to April 19,…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Advertising during lockdown: Capturing the consumer mood across three European markets

As Europe rises to the task of slowly and safely emerging from the Covid-19 lockdown, brands are facing another challenge:…

FreeWheel Real-Time Insights, April 28, 2020: Consumer Survey

New Survey from FreeWheel Reveals 90% of Consumers Say Brands Should Continue Advertising During COVID-19 Crisis According to the survey,…

FreeWheel Real-Time Insights, April 21, 2020

For this edition of Real-Time Insights, we take a look back at how viewership has changed from the beginning of…

FreeWheel Real-Time Insights, April 2, 2020

Infographic highlighting three key trends driving digital video consumption, April 2, 2020….

FreeWheel Video Marketplace Report: Q4 2019

This is the golden age of TV for viewers. By marrying the immersive power of the big screen with digital…

Emmanuel Josserand

Brand, Agency and Industry Relations

The Delicate Art of Balancing Ad Load

Broadcasters and Publishers have been very diligent at orchestrating and carefully crafting appropriate ad load balance to ensure maximum consumer…

The Changing Face of TV Advertising

Download our latest report, “The Changing Face of TV Advertising: 2019, 2020 and Beyond.” One of the notable findings coming…

The FreeWheel U.S. Video Marketplace Report Q3 2019

The premium video streaming landscape continues to get more competitive as new direct-to-consumer offerings hit viewer screens. Companies have a…

The FreeWheel European Video Marketplace Report Q3 2019

Download the FreeWheel European Video Marketplace Report Q3 2019. In Q3 2019 premium video views grew 17% and ad views…

Emmanuel Josserand

Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

FreeWheel Advertisers 2H2019 Agency Survey

We’re excited to announce the release of our FreeWheel Advertisers 2H2019 Agency Survey. This report is based on a survey…

FreeWheel Video Marketplace Report: Q2 2019

Download the FreeWheel Video Marketplace Report: Q2 2019! One of the major themes of this quarter’s report is the role…

Cannes 2019: A Conversation with David Levy hosted by James Rooke