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The FreeWheel Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

Download Report

The FreeWheel Video Marketplace Report: Q4 2019

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Advertising during lockdown: Capturing the consumer mood across three European markets

As Europe rises to the task of slowly and safely emerging from the Covid-19 lockdown, brands are facing another challenge:…

BLOG
Emmanuel Josserand
Brand, Agency and Industry Relations

The Delicate Art of Balancing Ad Load

Broadcasters and Publishers have been very diligent at orchestrating and carefully crafting appropriate ad load balance to ensure maximum consumer…

BLOG
Emmanuel Josserand
Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

BLOG
David Dworin
VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

BLOG
Justin Beere
VP – DSP Partnerships

Simple is the New Black: How Programmatic Is Poised To Begin Doing More With Less

Supply path optimization (aka “SPO”) is a three-letter acronym (aka “TLA”) that’s been with us for a couple of years…

BLOG
Massimo de Magistris
VP, Head of Freewheel Markets International.

FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem

In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to…

BLOG