Insights + Blog

FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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VP, Growth Strategy, Comcast Advertising

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV When talking about…

A Powerful Duo: The Linear + Streaming Evolution

Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council. The…

ANA Webinar Offers Highlights from Latest Comcast Viewership Data Reports

Account Director, Sales

Reaching Voters in a Cross-Screen World

Three Political Buyers Share Their Perspectives Political advertisers today face many challenges as they work to reach targeted audiences who…

VP, Client Services

Live Sports: The Power of the Live Audience for Brands

When it comes to engagement and reach, there’s nothing like live sports. Sports fans are among the most loyal of…

FreeWheel U.S. Video
Marketplace Report: H1 2021

The Viewer Evolution And How the Premium Video Marketplace Has Responded As 2021 unfolds, the world is charting a path…

VP, Marketing, Comcast Advertising

The Path to Cross-Screen Measurement

Introduction Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles. True…

Commercial Director, EMEA, Beeswax

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers…

Q&A with Orange: how are you driving TV addressability?

Understanding Asian American Audiences and How To Reach Them

The Asian American community is an increasingly crucial audience segment for marketers to reach. The fastest-growing racial or ethnic group…

Vice President of Client Relationships

2022 Upfront Views from Around the Ecosystem

It is an Upfronts year like no other. As TV viewing continues to shift and increase across devices, and the…

FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…

Video Marketplace Report: H2 2020

Reflecting on 10 Years of Growth & Change This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking…

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…

Pooja Midha Following Her “North Star” to TV Transformation

Identity Management and Privacy in the World of Video Advertising

How Identity Management and Privacy can Coexist The ad industry is going through a period of complex change as technology…

VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

Unified Video: Bringing Traditional & Dynamic TV Advertising Together

The Future is Dynamic & Data Enabled Most new advances in video advertising over the past decade have worked to…

FreeWheel Advisory Services: What’s Ahead for 2021

A Year of Challenge, Adaptation & Growth [Infographic]

Submitted by the FreeWheel Council for Premium Video. 2020 was one for the history books. From the global pandemic to…