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The 2022 Comcast Advertising Report

Learn how to optimize your premium video TV advertising & streaming advertising strategies with new insights from the Comcast Advertising Report.

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The 2022 Comcast Advertising Report

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Mark McKee
General Manager

The Cannes Connection

It’s an understatement to say that a lot has changed since we last gathered at Cannes. So much has changed…

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FreeWheel

Q&A: Political Media Buying Solutions Maximize CTV Investment

There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies…

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Tess O'Brien
VP, Demand Enterprise Sales

The 2022 Upfronts: Views Around the Ecosystem

In several ways, this year’s Upfronts represent a turning point for marketers and media companies. Building upon the trends highlighted…

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FreeWheel

How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

For political campaigns in 2022, generating reach across viewing platforms will be a critical part of getting the most from…

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2022 Connected Viewers: All eyes on streaming

  Following the meteoric rise of streaming services within the TV landscape, FreeWheel collaborated with the independent, consumer-focused market research…

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Rick Mandler
VP, Growth Strategy, Comcast Advertising

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV When talking about…

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Al Behmoiras
Sr. Manager, Strategic Relationships

Reaching Voters in a Cross-Screen World

Three Political Buyers Share Their Perspectives Political advertisers today face many challenges as they work to reach targeted audiences who…

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Misha Williams
VP, Client Services

Live Sports: The Power of the Live Audience for Brands

When it comes to engagement and reach, there’s nothing like live sports. Sports fans are among the most loyal of…

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James Rothwell
VP, Marketing, Comcast Advertising

The Path to Cross-Screen Measurement

Introduction Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles. True…

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Cadi Jones
Commercial Director, EMEA, Beeswax

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers…

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Geoff Wolinetz
Vice President of Client Relationships

2022 Upfront Views from Around the Ecosystem

It is an Upfronts year like no other. As TV viewing continues to shift and increase across devices, and the…

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FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

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FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…

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