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The FreeWheel Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

Download Report

The FreeWheel Video Marketplace Report: Q4 2019

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Sarah Foss
SVP, Strategic Initiatives

Before Anyone Else—Celebrating Women’s History Month with My TechBae

It started over a glass of wine.  (Or two.)  Five of us gathered to catch-up and commiserate about the craziness of the industry, jobs,…

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Emmanuel Josserand
Brand, Agency and Industry Relations

The Delicate Art of Balancing Ad Load

Broadcasters and Publishers have been very diligent at orchestrating and carefully crafting appropriate ad load balance to ensure maximum consumer…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

What is Incremental Reach? A New Infographic from the FreeWheel Council for Premium Video

DOWNLOAD THE INFOGRAPHIC HERE Depending on where you sit in the value chain and the levers you can pull, the…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Working Together to Drive Premium Video Programmatic Trading at Scale

In a recent position paper entitled Cracking the Programmatic Conundrum, the FreeWheel Council for Premium Video, Europe (FWCE) detailed three…

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Maria Weaver
Chief Marketing Officer, Comcast Advertising

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

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David Dworin
VP, Advisory Services

The Lines Between Linear and Digital TV Disappear: Takeaways from the FreeWheel Video Marketplace Report

Moving into 2019, the VMR has evolved from the Video Monetization Report to the Video Marketplace Report and now looks…

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FreeWheel Advisory Services

Premium Video: A Bundle of Growth

This quarter the Video Monetization Report (VMR) is presented as a synopsis of the key trends that contributed to a…

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David Dworin
VP, Advisory Services

Premium Video: Delivering Value Across the Marketing Funnel

On September 20, we launched the FreeWheel VMR: Q2 2018, “Premium Video: Delivering Value Across the Marketing Funnel.” Once again we…

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Terra Mrkulic
Social Media & Content Marketing Director

Values in Action: How We’re Giving Back in 2017

When FreeWheel was established 10 years ago, the foundational DNA was comprised of a great product, a great team, and…

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Ying Wang
Director, Advisory Services

Three Strategies Every Publisher Should Deploy to Improve Ad Experience

At Variety’s recent Entertainment & Technology conference in NYC, ad experience resurfaced as a hot topic. During a panel entitled,…

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