Ma will lead FreeWheel’s engineering teams in Beijing and partner with leadership to architect the product roadmap and deliver innovative, customer-driven ad management solutions.
BEIJING – FreeWheel, a Comcast Company, today announced that it has named Yuling Ma as senior vice president, engineering and general manager of its Beijing office.
Ma is responsible for leading, building and mentoring FreeWheel’s Beijing engineering teams; and partnering with leadership to define and drive the company’s strategic vision. She also collaborates with FreeWheel disciplines spanning engineering, product marketing and revenue to pioneer and deliver innovative, customer-focused ad management solutions. Beijing-based Ma also spearheads relationships with industry organizations. She joined FreeWheel last month and reports to Diane Yu, FreeWheel’s co-founder and Comcast Advertising’s chief technology officer.
An engineer by trade, Ma brings more than 20 years of experience in leading and working with software engineering teams internationally. Over the course of her career, she has successfully built and scaled engineering, technology, research and development and operations teams at global and start-up organizations, and has supervised and mentored teams across different geographic locations.
Ma joined FreeWheel from JingDong.com, one of China’s largest business-to-consumer e-commerce companies. There, she served as division head overseeing data products, platforms and business development. Notable accomplishments include helping to expand the product portfolio from one to six lines and building out an entire team spanning R&D, service and business development.
Before JingDong.com, Ma was chief technology officer for China Huarong Technology Incorporated, which provides big data solutions for the government, finance and public sectors. Prior to that, she was a founding partner and general manager for big data analytics and information management company Pegasus. Before Pegasus, she spent 17 years at MicroStrategy, a global leader in enterprise analytics and mobility software. During her tenure there, she worked at the company’s U.S. and China offices, and rose from principal software engineer to general manager. In this last role, she oversaw the creation and development of MicroStrategy’s Beijing Technology Center into a fully functional, cross-disciplined R&D hub. While at MicroStrategy, she also spearheaded new launches spanning a mobile loyalty platform and cloud offerings.
“Yuling brings deep expertise in cultivating, mentoring, inspiring and uniting teams across various disciplines to achieve great things,” said Yu. “She is a trusted, proven and versatile leader who understands the technical craft of engineering, as well as the incredible impact technology’s rapid growth and rate of change has on our industry. We are very thrilled to have her be a part of our FreeWheel family and look forward to working with her to bring about the best ad management solutions for our clients.”
Ma holds a bachelor’s and master’s degree in computer science from Tsinghua University in China. She began her career as a software engineer at Verizon in the U.S.
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FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
Elaine Wong, 929-388-9098
Meredith Fitzgerald, 610-350-3348