FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.
DemandSuite helps you maximize your media investment value and amplify your brand. It offers a simplified media supply chain, more direct access to premium partners, and tools and technology that help you plan, activate, and transact.
SupplySuite helps you maximize revenue and grow your business with ease. Our unified platform enables you to better monetize your inventory, reduce audience fragmentation, unify data sources for better decisioning, and connect with more buyers and sources of demand.
The Strata platform helps with every step of the advertiser’s campaign workflow. Strata is a single, comprehensive system that enables cross-media campaign planning, activation, optimization, and financial management.
The Beeswax platform enables buyers to access and activate premium programmatic. It offers proprietary data access, unified UI and workflows, and premium, curated omnichannel inventory.
This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.Read More
To advocate for the value of premium, the FreeWheel Council for Premium Video and the Video Advertising Bureau worked together to develop "Buying Premium Video: A Definitive Checklist." Buyers and sellers transacting on premium video can use this checklist to guide their decisions in order to maximize success. Download the checklist to ensure that your video advertising campaigns truly stand out.Read More
Amid continued ad view growth in the U.S. (6%) and Europe (15%), as reported in the latest 1H 2023 FreeWheel Video Marketplace Report, consumers, advertisers, and publishers can all benefit from hybrid video on demand. Read on for insights about how to leverage this model for success.Read More