Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


FreeWheel Innovators: Insights From the Leaders of the TV Ad Industry

Learn how FreeWheel Innovators brings industry leaders in the TV advertising space together to inform our industry's future. Stay ahead of the curve with us.

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Report

FreeWheel Video Marketplace Report: 2H 2022

The latest edition of the Video Marketplace Report, featuring US and European data, offers a comprehensive breakdown of the digital advertising landscape.

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Blog

Advertising, Tech, and Marketing Organizations You Need to Know

There are many organizations and affinity groups specific to BIPOC and other minority communities you can engage with today.

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Blog

Reprogramming an Industry: FreeWheel’s Programmatic Activation Summit

Media industry leaders gathered at FreeWheel’s 2023 Programmatic Activation Summit to address the current state of programmatic buying for premium video.

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Blog

An Interoperable TV Ecosystem is the Only Way Forward

At FreeWheel, interoperability is not just an industry talking point; it’s baked in our DNA.

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Blog

Faced With Uncertainty, Are Marketers Still Thinking Green?

FreeWheel collaborated with an independent media research firm, to capture marketers’ current perspectives on sustainability. Read more about the findings.

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David Dworin at the FreeWheel Hub, CES, 2023

The Best of Digital has met the Best of TV – Now What Next for Streaming?

The Drum caught up with media industry leaders at CES 2023 to find out what it will take to unlock budgets and deliver results. Hear what they had to say.

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Video

Webcast On Demand: FreeWheel Recaps Findings from The Video Marketplace Report

Sabrina Alimi, FreeWheel's Executive Director of Advisory Services, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.

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Blog

Driving the Industry Forward: The Future of Converged TV Advertising Unleashed

The multiscreen TV ecosystem is constantly innovating. Read about the current developments, innovations, and evolutions driving the industry forward.

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Blog

How Programmatic Ad Buys are Shaping the Premium Video Landscape

The shift toward programmatic advertising is top of mind for industry execs - learn what this means for players in the premium video ecosystem in this blog post.

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Blog

Advertising During World Cup Means Scoring Big With Audiences

Ads running during the World Cup can help advertisers reach their goals - find out why in this blog post.

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Blog

Programmatic Digital Video Ad Buys Likely to Reach 50% Milestone in 2026

Programmatic ads will account for half of all digital video ad views in the US by 2026, per the US VMR. Read more insights from the FreeWheel report here.

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Blog

FAST is Becoming a Force in Streaming Ad Delivery

29% of ad views to overall streaming content go to FAST (Free Ad-Supported Streaming TV) channels. Learn more about what this means for advertisers.

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Report
TV Makes Memories Report Cover Art

TV Makes Memories:
A Study on Brand Recall

Have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

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Report
Group of people watching television

FreeWheel U.S. Video Marketplace Report: 1H 2022

This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...

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Report

Delivering Incremental Reach: A Guide to Reaching New Audiences

FreeWheel’s latest guide breaks down the what, why and how of incremental reach. Download the guide to learn more about incremental reach.

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Premium TV & Media Marketplace Glossary

Whether you're from an agency or publisher, you'll want to understand media buying terms for premium TV and video advertising. Learn more in our glossary.

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Blog

How to Take Premium Programmatic to The Next Level

Karen Babcock, VP Planning & Monetization at Comcast Advertising, shares her takeaways for marketers from the Premium Programmatic Summit.

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Report

Learn Why Advertisers and Consumers are Going F.A.S.T.

Comcast Advertising’s latest guide highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.

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