Insights
Read about the latest insights, trends, and resources in TV and premium video advertising.
FreeWheel Video Marketplace Report: 2H 2024
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
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Advertising During World Cup Means Scoring Big With Audiences
Ads running during the World Cup can help advertisers reach their goals - find out why in this blog post.
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Programmatic Digital Video Ad Buys Likely to Reach 50% Milestone in 2026
Programmatic ads will account for half of all digital video ad views in the US by 2026, per the US VMR. Read more insights from the FreeWheel report here.
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FAST is Becoming a Force in Streaming Ad Delivery
29% of ad views to overall streaming content go to FAST (Free Ad-Supported Streaming TV) channels. Learn more about what this means for advertisers.
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TV Makes Memories:
TV Makes Memories:
A Study on Brand Recall
Have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.
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FreeWheel U.S. Video Marketplace Report: 1H 2022
This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...
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Delivering Incremental Reach: A Guide to Reaching New Audiences
FreeWheel’s latest guide breaks down the what, why and how of incremental reach. Download the guide to learn more about incremental reach.
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Premium TV & Media Marketplace Glossary
Whether you're from an agency or publisher, you'll want to understand media buying terms for premium TV and video advertising. Learn more in our glossary.
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How to Take Premium Programmatic to The Next Level
Karen Babcock, VP Planning & Monetization at Comcast Advertising, shares her takeaways for marketers from the Premium Programmatic Summit.
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Learn Why Advertisers and Consumers are Going F.A.S.T.
Comcast Advertising’s latest guide highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
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Q&A: Insight on Current Trends in CTV and Digital Video
Dive into takeaways from the Video Marketplace Report with Greg Joseph, FreeWheel’s Senior Director of DSP Partnerships.
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Demystifying Viewership Data With Beeswax
Connecting the dots between linear TV, CTV, and internal and external identity sources and signals powers a next-generation TV advertising platform.
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The Cannes Connection
FreeWheel looks forward to bringing the industry together to turn on the future of premium video advertising at Cannes 2022.
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Q&A: Political Media Buying Solutions Maximize CTV Investment
There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies that will make the most impact for their clients.
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The Comcast Advertising Report 2022
The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem.
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Beeswax Natively Integrates Advanced Access to FreeWheel’s Premium CTV Marketplace
One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.
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The 2022 Upfronts:
The 2022 Upfronts:
Views Around the Ecosystem
TV advertising & marketing industry experts weigh in: what does continued viewership fragmentation mean for ad agencies, publishers, & their tech partners?
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How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys
For political campaigns in 2022, generating reach across viewing platforms will be a critical part of maximizing advertising efforts.
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A New Solution for Marketers
Since Beeswax was launched in 2016, businesses have used it to build proprietary adtech solutions to solve a myriad of marketing challenges.
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