Insights

FreeWheel U.S. Video
Marketplace Report: 1H 2022

The Rise of Programmatic

Digital video advertising continues to serve as a complement to linear TV as the premium video ecosystem expands. With the emergence of newer platforms like Free Ad-Supported Streaming TV (FAST), audiences have more ways to connect with content, and as a result advertisers have more access to audiences. Over the last year, video ad views saw 81% growth and 27% of that is attributed to programmatic transactions.1

This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic from supplemental ad approach to preferred buying strategy.

Download the report for insights on advertising trends from the first half of 2022.

Interested in learning more about the premium video ecosystem? Check out all our insights, blogs, and reports.

 

1. Source: FreeWheel U.S. Video Marketplace Report 1H 2022. The Rise of Programmatic.