Stories, insights, and updates from FreeWheel partners, showcasing the collaborations, technologies, and expertise powering the TV advertising ecosystem.
As AI adoption grows, an important question emerges: What tools do media sellers actually need and how should AI fit into the way their businesses operate?
As fragmentation grows and expectations rise, Greg Endean speaks with Alex Wright on how Channel 4 and FreeWheel Buyer Cloud are unlocking smarter, more flexible access to premium video.
Read FreeWheel's conversation with Frans Vermeulen at Swivel on how the integration helps publishers tap into AI-powered tools to automate and optimize operations.
