Content Discovery: Understanding the Viewers’ Experience

Today’s fragmented content discovery process is leaving viewers across the U.S. and Europe frustrated.

The current discovery process for premium TV content can leave viewers feeling frustrated. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.

New research from Comcast Advertising found that 65% of viewers across the U.S. and EUR are spending more than 6 minutes searching for content per viewing session. With its latest report, Comcast Advertising’s aims to help content owners and streaming platforms understand today’s content discovery process and provides insights on how the experience can be improved for viewers and, ultimately, the brands looking to reach them in these premium video environments.

Download Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content to learn more.

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