Growth in connectivity has made premium video content increasingly accessible so consumers can watch content whenever and wherever they choose, marking a fundamental shift in viewing habits. Simultaneously, screen proliferation and distributed attention make delivering seamless experiences across the buying journey increasingly challenging. Identifying your target audience and where they are located is pivotal to achieving addressability across all screens.
Download this guide, Get to Know the Identity Graph of the Future, to explore the current state of identity in programmatic advertising.
- The components and history of a legacy identity graph
- Privacy and digital ID considerations
- What to look for in your next identity graph