DPG found themselves needing to solve a core challenge that many of our publishers face: maximizing revenue across mixed inventory while maintaining control of allocation and existing commitments.
With Streaming Hub’s Optimized Yield, DPG Media were able to strategically balance supply distribution ensuring optimal allocation across their demand sources. They saw:
- A 29% rise in fill rates which delivered steadier and healthier ad loads, boosting AVOD monetization while preserving VTM GO+’s ad-free value.
- Rebalanced delivery across BVOD and shortform inventory, ensuring a pricing-consistent mix.
- 17% increase in short-form delivery YoY through run-of-network product
“With Freewheel’s Optimized Yield, we unlocked higher revenue potential and eliminated a substantial amount of manual work. Our AdOps team can now devote more time to optimizing campaigns and delivering better results for our clients.”
– Kenny Claes, Yield Manager at DPG Media
