A crowded CTV marketplace has made it harder than ever for premium publishers to stand out. With abundant supply, buyers increasingly expect deeper transparency and richer insights, and inventory without addressable signals risks being overlooked.
To meet this challenge, FreeWheel introduced a smarter approach to supply enrichment. By enhancing bid requests with trusted, buyer recognized Universal IDs before they reach demand, publishers can:
- Differentiate supply with trusted, high-quality signals
- Increase demand by making inventory easier for buyers to recognize and value
- Boost monetization through stronger fill and increased competition
The results speak for themselves. When implementing bid signal enrichment, a major U.S. publisher saw an 18% eCPM increase compared to inventory without IDs.
Smarter supply. Stronger demand.
FreeWheel Streaming Hub.
Learn more at freewheel.com/streaminghub.
