Companies and brands across the globe often take part in LGBTQ+ Pride celebrations. While it’s meaningful to see allyship and support from their platforms, advocacy and showcasing authentic and diverse representation are important as well. There’s a fine balance between meaningfully celebrating Pride as an organization and performative marketing that falls short. FreeWheel hosted a conversation where discussing sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
The Culture Conversations webcast series explores the nuanced issues and opportunities affecting the marketing community. Industry thought leaders share their insights on a range of topics.