Our News

FreeWheel Research Finds Line Between Linear TV and Premium Digital Video Is Increasingly Disappearing

March 27, 2019

In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends.


Comcast’s FreeWheel Taps into Screen-Level Smart TV Data with Inscape

March 19, 2019

FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling.


FreeWheel Hosts Its First NOWFRONT

March 18, 2019

FreeWheel hosted its first NOWFRONT in New York City. Here’s a recap of the press coverage surrounding the event.


FreeWheel Appoints Carl Kalapesi as Chief Operating Officer

February 28, 2019

Former IAB and Oath executive to lead the company’s global business operations and partner with leadership to drive strategic growth.


FreeWheel Appoints Yuling Ma as Senior Vice President, Engineering and Beijing General Manager

February 25, 2019

Ma will lead FreeWheel’s engineering teams in Beijing and partner with leadership to architect the product roadmap and deliver innovative, customer-driven ad management solutions.


Data Plus Math and FreeWheel Partner to Offer Industry’s First Cross-screen Media Solution Optimized on Attribution

February 14, 2019

Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with FreeWheel, A Comcast Company, to offer the first cross-screen TV/video media solution optimized on attribution. The solution will be available to companies who purchase streaming video and linear TV advertising through FreeWheel Markets.


FreeWheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

February 12, 2019

Advertisers can now seamlessly reach CTV, OTT-TV and digital video audiences at scale to improve brand experiences and marketing outcomes.


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

January 30, 2019

Marks important step forward in “one order, one report” ad buying across all video. Greater automation and holistic, results-driven advertising delivery will open up access toTV for more companies


FreeWheel Taps Award-Winning Ad Tech Executive Sarah Foss to Lead Strategic Initiatives for its “Advertisers” Division

December 18, 2018

Foss is spearheading the strategic growth and direction of the company globally by driving new business and innovation, fostering new industry partnerships and cultivating talent.


Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation Monetisation Strategy

December 6, 2018

The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach


FreeWheel Launches DRIVE—a Comprehensive Advertising Solution Designed to Reach Consumers across the New TV Landscape

October 15, 2018

Aggregates premium OTT and VOD inventory from FreeWheel’s supply partners to target TV-sized audiences and drive better results for marketers. Integrated with Nielsen to allow holistic measurement of campaign performance across the entire TV ecosystem


The FreeWheel Council for Premium Video Launches a “Buyer’s Guide to the New Living Room”

October 3, 2018

Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem.