Our News

FreeWheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

February 12, 2019

Advertisers can now seamlessly reach CTV, OTT-TV and digital video audiences at scale to improve brand experiences and marketing outcomes.


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

January 30, 2019

Marks important step forward in “one order, one report” ad buying across all video. Greater automation and holistic, results-driven advertising delivery will open up access toTV for more companies


FreeWheel Taps Award-Winning Ad Tech Executive Sarah Foss to Lead Strategic Initiatives for its “Advertisers” Division

December 18, 2018

Foss is spearheading the strategic growth and direction of the company globally by driving new business and innovation, fostering new industry partnerships and cultivating talent.


Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation Monetisation Strategy

December 6, 2018

The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach


FreeWheel Launches DRIVE—a Comprehensive Advertising Solution Designed to Reach Consumers across the New TV Landscape

October 15, 2018

Aggregates premium OTT and VOD inventory from FreeWheel’s supply partners to target TV-sized audiences and drive better results for marketers. Integrated with Nielsen to allow holistic measurement of campaign performance across the entire TV ecosystem


The FreeWheel Council for Premium Video Launches a “Buyer’s Guide to the New Living Room”

October 3, 2018

Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem.