FreeWheel Research Finds Line Between Linear TV and Premium Digital Video Is Increasingly Disappearing
March 27, 2019
In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends.
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