How Ad Experiences Impact Streaming for Viewers Across Europe
Audiences have more control than ever over what and how they watch TV, as well as how much advertising they see.
To understand what today’s viewers expect from their streaming ad experiences, we conducted custom research with European audiences across France, Germany, Italy, Spain, and the UK. While 83% of European viewers are satisfied with their overall streaming experience, respondents pointed to clear areas where ad experiences can improve.
The latest Viewer Experience Lab research breaks down where viewers are satisfied, where they are frustrated, and how advertising is impacting their overall experience. Additionally, the report offers actionable insights into how both advertisers and publishers can ensure they are prioritizing audiences to deliver an experience that keeps pace with viewer expectations.
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